San Francisco-based financial services company Sofi will return to Crypto later this year, offering users the ability to trade and hold popular cryptocurrencies such as Bitcoin and Ethereum.
Sofi previously provided the ability to buy and sell crypto, and got the infamous and difficult one New York Bitresense in 2019-However, the company stopped offering cryptographic services in 2023 “Please consider it carefully.”
The company also mentioned plans to provide stubcoins to its customers in the future, in addition to crypto staking capabilities, crypto holdings and other services.
“The future of financial services is completely reinvented through innovation in crypto, digital assets and blockchain,” Sofi CEO Anthony Noto said in a statement.
Announcement of a big new feature for sofi – actually two people.
1️⃣Faster, easier, less around the world 🌎
And 🥁Please…
2️⃣Crypto's Back, Baby😎– sofi (@sofi) June 25, 2025
“Crypto and blockchain innovations can be passed through each business and capabilities, including purchasing, paying, savings, investing, borrowing, and protecting. “And in doing so, we will continue to be independent in providing members to our members as the only digital one-stop shop for their financial needs.”
The company's intention to re-enter the Crypto market should not come as a surprise, as outlined by Noto On revenue calls for January.
During that call, Noto relied on the need for cryptographic regulations, emphasizing that he would become “offensive” when his company becomes even more clear.
One such example Outlined in the company's Wednesday announcement The ability of nationally recognized banks, such as NA's Sophie Bank, to custody the code and perform services on its behalf.
In May, the office of the Secretary of Currency Interpretation It shows broader alignment with allowing national banks to do so and relaxing regulations on crypto policies and businesses. President Trump's administration has been announced.
In addition to crypto trading and custody recovery, the company says there are “many planned crypto and blockchain innovations.”
SOFI Technologies (SOFI) shares have grown about 0.7% today to $15.96, with prices up about 13% so far this year.
Sofi didn't respond immediately Decrypt's Request a comment.
Edited by Andrew Hayward
