A new report from OOBIT reveals that crypto payments are rising in Europe, with stubcoins controlling spending habits.
Retail users are increasingly turning to crypto for their everyday purchases, with Stablecoins leading the charges. On June 2, OOBIT released a report analyzing crypto spending behaviors among European users. Data shows that over the past 30 days, Stablecoins account for more than 75% of purchases made through OBIT in several EU countries.
Most purchases were divided into two categories: retail and travel. In Germany, Spain and Poland, crypto spending was concentrated on retail stores, particularly products from food and beverages. Travel-related costs, meanwhile, were a major category in France, Italy, Greece and Ireland.
Top Expense Categories for the European Whole Expenses Categories for the Last 30 Days | Source: Oobit
Retail, food and drink purchases account for 55% of crypto spending in all countries surveyed. In particular, a third of these transactions occur in Poland, indicating an unbalanced crypto adoption rate within the country.
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Poland is leading the purchase of Stablecoin
Poland, Lithuania and Estonia appeared as major stubcoin recruits. In Poland alone, it accounts for more than 30% of all retail purchases made with Oobit's Stablecoins, with the majority settling in USDC. This trend is consistent with the Poland regulatory environment. This is because the country has introduced new legislation to comply with the EU market for the Crypto-Assets Stablecoin framework.
The clarity of regulations also promotes adoption in the Baltic countries. Lithuania in particular has doubled in the past month as its euro-collateralized EURR transactions have risen sharply. The country has over 580 licensed crypto businesses, and Robinhood Europe recently acquired a MICA license from the central bank of Lithuania.
This study highlights a broader shift. Cryptography is increasingly being used not only as speculative assets but also as a functional payment method. European users have integrated digital currency into their daily lives, highlighting Crypto's growing real-world utility.
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