Bitcoin Financial Services Company Fold is working with the publicly available prepaid gift card provider Blackhawk network to expand the distribution of BTC gift cards, the company announced Thursday.
Fold – The publicly commenced trading in Nasdaq Composite under Ticker FLD in February will result in customers receiving Bitcoin rewards using the service. You can also purchase BTC via the platform at no charge.
“By making Bitcoin available as a gift card, we are opening access to millions of consumers who are already purchasing, sending and using gift cards,” said Folding Chairman and CEO Will Reeves.
We have partnered with Blackhawk Network to significantly expand access to Bitcoin Gift Card™ with over 400,000 retail and reward touchpoints. $ fld pic.twitter.com/nnhar4dsf1
– July 31, 2025, bitcoin (@fold_app) folds
“It's about meeting people they have and integrating Bitcoin into financial tools and channels that already understand,” he continued, adding that by working with Blackhawk, Bitcoin will have access to the $300 billion US gift card market.
Fold first debuted its card in May as a way to offer Bitcoin in a user-friendly format that doesn't require consumers to understand Crypto Wallets. The initiative reflects an increasing number of efforts by digital asset companies and other companies to provide cryptocurrency-focused services to a wider range of people.
This card allows people to give people major cryptocurrencies in physical form. You can then transfer the code to your wallet. Recipients will redeem gift cards via the fold app and other platforms. Fold said it is adding online retailers to its network.
Fold's contract with Blackhawk means that gift cards will be available on more than 400,000 shops and e-commerce platforms. A spokesman for Fold told Decrypt the idea was to “make Bitcoin as accessible and flexible as possible for both new and experienced users.”
Fold is one of the few digital asset companies to be published. Last year fold announcement It will be made public via a special purpose acquisition company agreement (SPAC) with FTAC Emerald Acquisition Corp.
Bloomberg Last week, Chicago-based private equity firm GTCR reported that it was in talks to acquire Blackhawk.
Bitcoin has risen in the mainstream after the SEC received crypto ETF approval last year. Such funds are traded on stock exchanges, allowing people to purchase stocks that track the price of their assets.
Crypto-friendly President Donald Trump also established a strategic Bitcoin reserve, highlighting the acceptance of the administration's assets.
