Binance Pay is currently live across Zapper's large payment infrastructure, turning daily QR codes from over 31,000 merchants into crypto-on-ramps. The move strategically positions digital assets at the heart of everyday consumer spending.
summary
- Binance Pay is affiliated with Zapper in South Africa, allowing crypto payments to 31,000 merchants.
- The integration will expand Binance Pay's global merchant network to over 63,000 locations.
- The platform claims it has processed more than 300 million transactions so far.
According to a blog post dated September 9th, Binance Pay is integrated with South African payment processor Zapper, allowing users instant access to a network of over 31,000 merchants.
The Binance Pay team said the partnership has allowed customers to use cryptocurrency for their daily purchases by scanning Zapper's ubiquitous QR codes at major national retailers including KFC, Dis-Chem and Total Service Stations to effectively embed crypto payments into the country's existing financial infrastructure.
You might like it too: Ant Digital puts $8.4 billion in China's green energy assets on blockchain
Turning crypto into everyday currency
Binance Pay is the contactless payment feature of the Binance app, allowing users to send, receive and use encryption directly. The platform abstracts the technical complexities typically associated with cryptocurrencies, such as gas fees, while supporting a wide range of assets and providing flexibility to users.
According to a blog post, Binance Pay's integration with Zapper marks the platform's global scaling event, expanding its total merchant network to over 63,000 businesses worldwide. In particular, the platform claims to have handled more than 300 million transactions so far, highlighting the utility that has been established beyond this extension.
“Binance Pay is more than a crypto. It's about giving South Africans flexibility in how they spend their money.” This vision comes to life through partnerships like Zapper. This brings Binance Pay to thousands of everyday locations in South Africa today.
Binance Pay and Zapper encourage early use with a 50% cashback promotion. This tactic is a common user acquisition strategy in the fintech space and is designed to lower barriers to entry and drive behavioral change.
This provides a concrete reason why consumers will experiment with crypto payments for the first time and turn abstract utility into concrete economic benefits at the first deployment stage.
read more: Cardano prices target a 20% surge as ADA ETF deadline approaches
