Important points
- CEO Von Leh said Strategy's Bitcoin business could grow to $1 trillion within five years.
- The company became a “Bitcoin native company” and set an example for managing corporate finances using digital assets.
Strategy CEO Von Leh said the company's Bitcoin business could reach $1 trillion by 2030 if the execution of its growth strategy continues with some success. The business intelligence company has transformed into what it calls a “Bitcoin-native entity” in corporate finance.
Strategy pioneered the strategy of holding Bitcoin as a core financial asset and has established itself as a model for other companies looking to adopt digital assets.
The company has been actively exploring and leveraging Bitcoin-backed credit innovations designed to reinvent traditional capital markets. Corporate leaders are increasingly viewing Strategy's Bitcoin-focused pivot as a potential template for transforming traditional finance structures.

