Retail investors in the U.S. are becoming increasingly positive about cryptocurrencies, with adoption up 50% this year, according to a new report. Although India is the largest market, grassroots uptake was even higher.
Stablecoins have also grown to unprecedented levels, allowing users to conveniently move in and out between TradFi and Web3. Despite the growing influence of financial institutions, retailer enthusiasm for digital assets is growing.
Cryptocurrency adoption in the US is on the rise
TRM Labs, a cryptocurrency analysis firm that investigates crime and publishes a plethora of reports on illegal Web3 activity, has just turned its attention to a less ridiculous topic. Specifically, the company compiled a report on the adoption of cryptocurrencies and stablecoins around the world and determined that the United States has grown by 50% over this period.
“U.S. crypto trading volume has increased by almost 50% to more than $1 trillion compared to the same period in 2024, cementing the U.S. position as the world’s largest cryptocurrency market in absolute terms…underscoring that this growth is part of a sustained multi-year trend,” the paper claimed.
Several key factors ensured that this adoption of cryptocurrencies in the United States was no fluke. Exchange traffic grew 30% from late 2024 to early 2025 due to everything from President Trump's efforts to promote crypto regulation to a large influx of institutional investors, and consumer interest has only grown further since then.
show grassroots sentiment
To be clear, the United States is making rapid progress in adopting cryptocurrencies, but it is not even a world leader. India is doing even better, with on-chain transactions tripling in the past 30 months. It helped Southeast Asia solidify its position as the fastest growing region for cryptocurrency adoption, along with Pakistan and Bangladesh.
We've also seen great adoption in several other regions. Four North African countries – Egypt, Morocco, Algeria and Tunisia – ranked among the top 50 countries for cryptocurrency usage despite formal bans and restrictions by their governments.
But regardless of grassroots adoption, the sheer monetary value of the U.S. crypto market still has significant impact. TRM reports that over 90% of stablecoins are pegged to the US dollar and this market is booming. On-chain stablecoin transactions have reached an all-time high this year and show no signs of slowing down.
While this report is packed with interesting data on many other global trends, there are key takeaways. That said, retail sentiment is buoyant even though financial institutions occupy more of the market. Cryptocurrencies are becoming part of the global financial mainstream, and this could present significant opportunities.
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