Lolli is expanding the reach of BitcoinFi with a new asset, Slice. This move connects a stream of passive earners to the broader Thesis ecosystem, including Mezo.
summary
- Lolli acquired Slice to expand its role in the BitcoinFi ecosystem.
- This integration connects shopping and viewing Bitcoin rewards on one platform tied to Thesis*'s Mezo network.
In a press release dated November 3, New York-based Lolli confirmed that it has acquired Slice, a browser extension that rewards users with Bitcoin (BTC) for passive browsing. The deal will combine Lolli's retail-focused cashback platform and Slice's automated rewards tools in one system.
According to a statement, this integration will allow users to earn Bitcoin through both online shopping and everyday browsing, and will link withdrawal and earning functionality with Mezo, another Thesis-backed project within the growing BitcoinFi ecosystem.
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Lolli’s step in BitcoinFi integration
Thesis founder and CEO Matt Luongo said the move is a natural step in building a circular Bitcoin economy. Luongo said in a press release that the integration will allow users who already earn money with Lolli to “double down” on their potential rewards by browsing online.
He framed this as part of a broader effort to make Bitcoin ownership more active, suggesting that the BitcoinFi model is moving from passive ownership to actual on-chain utility. For Luongo, the deal also reinforces Tesis’ long-term goal of building a sustainable treasury stack on top of Bitcoin.
Founded in 2018, Lolli turned everyday grocery shopping and online orders into a way to earn Bitcoin. It pioneered this model, building a network of over 50,000 merchants and counting over 600,000 users who guided them through their first steps in accumulating original cryptocurrencies through shopping and mobile games.
Lolli’s efforts to consolidate this rewards space come as the BitcoinFi ecosystem takes off. New data from Maestro's 2025 H1 report confirms that the sector's total lock has surpassed $10 billion.
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