Gemini lists BNB, further divergence among US crypto exchanges

• BNB’s Gemini listing will give U.S. traders regulated access to important global crypto assets.
• This move will see Gemini partner with Kraken, but Coinbase will distance itself from the BNB listing.
• BNB support is indicative of how US exchanges are competing today through their asset coverage choices.

Gemini has added BNB trading and storage for US customers, expanding access to its regulated platform. The exchange confirmed the move on December 23rd. Users can now trade and store BNB directly on Gemini. This decision positions the exchange alongside Kraken, but Coinbase continues to avoid listing the token.

The listing gives U.S. investors regulated access to one of the largest digital assets by market capitalization. It also reflects how exchange competition is changing as the regulatory framework becomes clearer. Asset coverage now plays a greater role in attracting trading activity.

Gemini is the third largest cryptocurrency exchange in the US by market presence. Adding BNB expands its offering beyond Bitcoin and Ethereum. This expansion coincides with demand from traders for more diversified assets under regulated conditions.

Determining the competition shape list

Kraken already supports BNB, increasing pressure on US exchanges overall. Gemini's listing closes the gap with competitors that offer broader token access. In contrast, Coinbase continues to exclude BNB from its platform.

This divergence illustrates how exchanges are now making clear commercial choices. Some platforms prioritize distance from assets linked to Binance. Some emphasize liquidity access and user demand. The more choices you have in the list, the more splits you will see. Adding BNB to the platform will allow Gemini to capture deal flow that would otherwise have been directed to offshore venues.

At the same time, it demonstrates confidence in asset management that complies with U.S. regulatory standards. Regulation and Investor Access U.S. exchanges are constantly monitored by the New York Department of Financial Services, the Commodity Futures Trading Commission, and other agencies. Therefore, the platform must meet the storage, reporting, and compliance standards set for each listed asset.

By listing BNB, Gemini has shown that tokens can be traded without breaking the rules. For investors, this list creates a way to purchase and maintain regulatory compliant tokens. Users can trade and protect their BNB with other assets, all on the same platform.

As the cryptocurrency market matures, compliance standards continue to rise. Asset support now depends not only on demand but also on regulatory compliance. As a result, more tokens are flowing into regulated US infrastructure.

Related: Gemini predictions start US event contract trading

Institutional background and market signals

Support from a regulated US exchange will make BNB more accessible to US investors. It also further integrates the token into institutional trading infrastructure. This integration reduces barriers that once limited participation.

Gemini's organizational profile adds context to this movement. The exchange completed its $425 million Nasdaq IPO in September 2025. The stock rose 40% on its first day of trading. With CFTC approval, Gemini also enters prediction markets

At the same time, the company reported a net loss of $282.5 million in the first half of 2025. This number illustrates the risks associated with trading-driven returns when markets are volatile. Expanding your asset range paves the way for liquidity.

U.S. exchanges face pressure to differentiate as clear regulatory oversight increases. Will access to global liquidity become more important than past resistance tied to asset associations?