PayPal has agreed to acquire Cymbio, an Israeli platform that helps merchants sell products via AI chatbots, as the payment company doubles down on proxy commerce.
Financial terms of the acquisition were not disclosed, but the acquisition is expected to close in the first half of 2026.
The move builds on PayPal's October rollout of AI-powered tools designed to help businesses display their catalogs across conversational platforms. Cymbio's infrastructure powers PayPal's services by enabling seamless product integration into chatbot environments such as Perplexity and Microsoft Copilot.
Big brands like Abercrombie & Fitch, Fabletics, and Ashley Furniture are already using PayPal's tools to reach consumers who browse through AI agents. Support for ChatGPT, Google Gemini, and Gemini's AI-powered search mode is coming soon.
Michelle Gil, vice president and general manager of small business and financial services at PayPal, said the integration will enable merchants to expand product discovery and drive sales growth in emerging AI shopping channels.
