Animoca partners with GROW to connect crypto and traditional finance

Animoca Brands is a global digital asset leader building blockchain and tokenized assets to advance the future of Web3 innovation. Animoca Brands announced a strategic partnership with GROW Investment Group (“GROW”), China’s leading investment and asset management platform backed by Julius Baer.

Over time, GROW will change its name to GROW Digital Wealth (“GDW”). The main objective of this groundbreaking partnership is to bridge the gap between crypto finance and traditional financial investment products, especially for family offices and ultra-high net worth individuals. Animoca Brands revealed this news through their official social media X account.

GDW plans to become Asia's bridge between crypto assets and traditional finance

The primary objective of this historic partnership is to enable independent financial advisors (IFAs) to bring advanced technology to family offices and ultra-high net worth clients. Additionally, GDW has different types of licenses issued by the Hong Kong Securities and Futures Commission, with Type 1 dealing with securities, Type 4 dealing with advice on securities, and Type 9 dealing with asset management.

All these facilities are purely aimed at Asia and parts of it with a fully codified and advanced asset management operating system. And these products are designed for family offices and ultra-high-net-worth clients. Animoca Brands and GROW will utilize their respective strengths such as introducing crypto assets,

RWA and selected investment products are each included in GDW. IFAs will then be able to offer both cryptocurrencies and traditional financial products to their customers through GDW's institutional and compliant-grade platform.

Animoca Brands and GROW enter China's multi-trillion yuan asset management market

The combination of Animoca Brands and GROW will provide an entry into China's developing wealth management market, home to nearly 3 million high-net-worth individuals holding an extraordinary amount of RMB 127 trillion. Additionally, the partners plan to educate investors on the expansion of traditional decentralized finance (DeFi).

Alan Lau, Chief Business Officer of Animoca Brands, said in a statement: “Hong Kong is emerging as a key hub for regulated digital asset activity in Asia. By partnering with GROW, we aim to combine our Web3 and RWA efforts with a licensed asset management platform to further expand access to digital assets.”

At the same time, William Ma, Founding Partner and Global Chief Investment Officer of GROW, also responded. “We believe that the world of wealth management is on the brink of dramatic change, with decentralization and disintermediation becoming such a disruptive and powerful force. The wealth management models that will succeed in the near future will be those that combine the best of both traditional and digital services and best align customer interests through technology.”