Aster, the decentralized exchange (DEX) on the BNB Smart Chain (BSC), is surging today after announcing a new incentive campaign dubbed “Rocket Launch.”
Rocket Launch will be a series of campaigns with a reward pool filled with ASTER tokens and participating project tokens. Participants earn rewards based on the trading volume of specific spot or purp trading pairs. To qualify, participants must also hold an undisclosed minimum amount of ASTER tokens.
ASTER has risen 8% since the announcement and is up 12% in the past 24 hours due to today's market rebound and the possibility of a new incentive program tailored to ASTER. Despite the rebound, the token is still down 16% from last week and 55% from its all-time high set in September.
ASTER Chart – CoinGecko
According to the DEX's blog post, Rocket Launch aims to “transform token launches from one-time market events to ongoing journeys from alpha discovery to trading activation to sustainable growth.”
Positive price action could also be driven by renewed optimism surrounding the BSC ecosystem, with Binance co-founder Changpeng Zhao receiving a formal presidential pardon from the US today. Mr. Zhao pleaded guilty to money laundering-related charges nearly two years ago and was sentenced to four months in prison in 2024.
