Keynote
- Tokenized wine bottles allow instant peer-to-peer trading, but physical inventory remains safe in burgundy storage facilities.
- The platform launches for immediate access to existing Crurated collections over $60 million for strong liquidity.
- An innovative fee structure will directly revert a quarter of all trading commissions to the original wine producers.
A new platform named Crutrade launched secondary market for fine wines in an avalanche avax $28.42 24-hour volatility: 8.1% Market Cap: $12.01 b Vol. 24H: $997.00 m Blockchain. Announcing the marketplace from London on October 7, 2025, collectors can exchange peer-to-peer bottles of tokenized wine. A standout feature of the platform is its commitment to return 25% of all transaction fees to the original wine producer.
Crutrade is built on the foundations of Crurated, a digital wine club dedicated to existing members. Contoured sauce wines create wine directly from producers, creating impossible tokens (NFTs) for each bottle to authenticate their origins and track their history on the blockchain.
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According to an announcement from Avax, the system guarantees a transparent source. Users can trade NFTs instantly. At the same time, the physical wine remains safe in Crurated's specialized storage facility in Burgundy.
New model for resale of wine
The company aims to deal with broken systems in the secondary wine market. Traditionally, resellers face high fees during transit, logistical challenges, and risk of bottle corruption. For collectors, it is difficult to verify the source of wine and is susceptible to market fraud. Crutrade avoids these issues by tokenizing bottles and enabling safe and efficient trading. This approach is part of a larger move to represent real-world assets, reflecting the rise in trends in the traditional financial overall RWA market.
Marketplace is launched with exclusive access to Crurated's inventory and is rated at over $60 million. This existing collection offers collectors with immediate liquidity and many options from day one.
John Nahas, Chief Business Officer of AVA Labs, commented on the launch, highlighting the possibility of bringing more realistic use cases to the blockchain. Integrating avalanche networks was a strategic choice, leveraging the capabilities of a high-speed and low-cost transactional blockchain. The decision reflects the growing confidence of investors in the avalanches that are attracting a variety of projects.
The launch will further diversify the growing ecosystem of avalanches. This includes projects ranging from games to decentralized finances and even national stable rocks. Crutrade offers a compelling example of how blockchain technology can improve established luxury markets by creating a more equitable economic model that benefits creators.
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