Important points
- Google's intraday price briefly hit a record near $330, before hitting a new all-time high.
- The rally has pushed Google ahead of Apple in market capitalization, driven by advances in AI and investor demand for supportive stocks.
Shares of Google's parent company Alphabet opened about 1% higher on Thursday, briefly hitting a new intraday record of nearly $330, before paring gains as tech stocks widened.
The stock price reached an all-time high of $328 in late November. Google's highest closing price remains at $323, set during the same trade.
Traders are watching to see if the stock can close above that level and set a new closing price record. At the time of writing, the stock had fallen towards $326 as the tech sector as a whole fell in early trading.
Despite the pullback, stock prices are still significantly higher than their late November levels.
Recent stock price gains have pushed Google past Apple to become the world's fourth-largest asset by market capitalization, according to company market capitalization data. Google is currently valued at about $3.9 trillion, while Apple is valued at $3.8 trillion.
Investor interest in Google has been renewed since Warren Buffett revealed in November that the company would increase its position in the company during the third quarter of 2025. Since that announcement, the stock price has increased more than 57%.
Further momentum is being provided by advances in artificial intelligence, such as the deployment of the Gemini 3 model and the Nano Banana image generation system. Both releases received strong initial response and strengthened Google's position in the rapidly growing AI market.
