The New York-to-Seoul asset manager will launch products to help Asian retail investors accelerate demand for US tech stocks. Asia's hunger for US tech stocks is rising, and Taiwanese and South Korean retail investors are flooded with new ETFs. Leading the way is JPMorgan Asset Management.
Earlier this month, jpmorgan It was introduced Active ETF registered in the new Taiwan. The product allows local investors to get in touch with US technology giants, including Apple, Microsoft and Nvidia. The subscription will begin on September 30th and run until October 3rd. Banks see this as an important move to increase ETF businesses in Asia.
Philippe El-Asmar, head of APAC ETF, digital & direct at JPMorgan Asset Management, said the company views active ETFs as the region's leading growth driver.
Korea is also making a big push to Mirae Asset Global Investments. This month, Tiger ETF ARM introduced a fund that invests in US software companies related to artificial intelligence. Mirae executives say the move is a direct response to the retail boom.
Nathan Namki Kim, ETF manager at Mirae Asset, said the increase in retail investments has created strong demand for new product development.
These launches have brought the 19 high-tech ETFs in Asia and America this year. This is roaming the region that surpassed last year's 22 debuts. Overall, 63 of these ETFs are listed in Asia.
Retail money drives momentum and risk
Retail investors across Asia have proven to be strong fans of US tech stocks, particularly the “magnificent 7” mega cup. These companies have been increasing the Nasdaq 100 by more than 115% since the second half of 2022, including Alphabet, Amazon, Meta, Microsoft, Nvidia, Tesla and Apple.
However, the flow is volatile as US tech ETFs in Asia have seen net outflows of over $500 million over the past three months. Analysts warn that the rally could be overheating and that too much money is loaded into several shares.
However, the broader trend remains. Over the past three years, Asian investors have put more than $4.3 billion into US tech ETFs, betting that Federal Reserve fee cuts and AI-driven optimism will expand the rally.
The Nasdaq 100 won over 4.5% in September, marking its best month since the end of the 24th, when it was the best month since June. Rebecca Sin, ETF analyst at Bloomberg Intelligence, added that US engineers are a strong growth area in Asia, with many opportunities for publishers, and the recent spills could reflect profits after months of solid profits.
Asia's ETF explosion extends beyond technology
The rush to tech ETFs is part of a broader wave across the Asian ETF market. In the first eight months of 2025, 461 new ETFs began trading. That pace is the potential to surpass the 508 recorded last year.
Bloomberg Intelligence predicts that Asia's total ETF assets will skyrocket from just under $2 trillion today to $8 trillion by 2035. China is poised to lead the charges, but the Taiwan and South Korea markets are also growing rapidly. The US ETF market is already valued at around $12.5 trillion.
Retail Asian markets like JPMorgan are a major new opportunity for large asset managers around the world. Day traders in Korea, Taiwan and elsewhere in the region are increasingly looking for higher returns overseas, particularly in US technology.
Momentum is not without danger. With a focus on a handful of megacup companies, investors are exposed when sentiment changes. Intensifying competition among ETF sponsors means that every product must stand out in the crowd.
Still, an aggressive entry by JPMorgan puts it at the head of the pack. In an aggressive push to capture Asian retail demand, the Wall Street giants are forced to speed up their launch.
