Reliance has jumped on the Zcash bandwagon and abandoned its previous crypto diversification strategy, which included purchasing Bitcoin, Ethereum, Cardano, and XRP from September to October 2025.
Reliance announced this change on November 25, 2025, after a new crypto advisory board led by Blake Janover reviewed the strategy.
Reliance replaced its diversified digital asset portfolio with an integrated portfolio on ZEC. Reliance says Zcash's privacy-focused design aligns more directly with long-term goals and organizational needs.
Reliance sold Bitcoin, Ethereum, Cardano, XRP reserves
After spending months acquiring digital assets such as Bitcoin (BTC), Ethereum (ETH), Cardano (ADA), and XRP, Reliance Global Group, Inc. has liquidated all its holdings and consolidated its entire Digital Asset Treasury (DAT) into Zcash (ZEC).
The company said its research found that Zcash offered “the most attractive long-term opportunity” compared to other assets the company previously held. CAB advised that Zcash's privacy architecture, compliance capabilities, and organizational flexibility are a better fit for Reliance's financial strategy.
Just a few weeks ago, Reliance was aggressively expanding its blockchain assets. The company purchased Ethereum and Cardano in early September, acquired its first Bitcoin shortly after, and added XRP to its portfolio on September 30th as part of its diversification strategy.
Reliance described its initial financial strategy as “disciplined diversification” with a focus on digital assets with strong fundamentals. XRP was chosen for its speed, low cost, enterprise banking adoption, scalability, and efficiency. In early September, Reliance also said that Bitcoin is a long-term store of value and that Ethereum and Cardano are its core blockchain platforms.
Why Zcash?
Zcash is built on Bitcoin's basic UTXO structure and fixed supply, but users have access to advanced privacy features through zero-knowledge cryptography, specifically zk-SNARKs.
Reliance says these features give ZEC a unique combination of security, selective privacy, and enterprise-grade controls.
ZEC supports both transparent and secured transactions, allowing financial institutions to maintain auditability or protect sensitive financial information if necessary. Institutions using Zcash can privately share transaction records with auditors and regulators. The company believes this is essential for the future regulatory environment.
Like Sapling and Halo 2, the Zcash upgrade is an example of the company's continued innovation in efficient personal transactions.
Reliance also said that Zcash's design supports sensitive operations such as cross-border fund transfers and competitive financial activities.
ZEC has appreciated more than 1,200% in recent 90 days, but Reliance said it believes this momentum is still in its early stages.
Reliance Chairman and CEO Ezra Bayman said the company's new approach reflects “clarity, discipline and long-term value creation.”
