Loud (Loud), a new social FI experiment on the Solana (Sol) blockchain, has plummeted by 62.0%.
The token appears to be tackling key market challenges, despite initial successful advance sales up more than 2.5 times the target.
Why are Loud Token prices drop?
For context, loud voice is a Monster-driven experiment “Attention Market” Project. Reward users for actively promoting tokens on social media.
Each week, some of the fees collected from loud transactions are distributed in SOL to the most social engagement or the best contributors who create “mindshare.” By connecting your wallet to join, users earn real rewards based on how well they help them to spread awareness and conversation about the token.
A contributor to the top of the loud project. Source: Please stay loud
Loud Token debuted through the First Notes (IAO) hosted on Hololaunch platform at Holoworldai. The IAO was aiming to raise 400 SOLs at 45% of its 1 billion loud token supply.
In particular, the pre-sale far exceeded expectations, rising 1,015.6 sols. Additionally, users have already charged 99.46% of 450 million tokens, reflecting early and strong interest. Despite a promising start, Loud's market performance has sparked concerns.
DexScreener data showed that the token opens at a price of $0.0003. It quickly climbed to an all-time high of $0.032.
However, the highs were carried over by a continuous decline. Loud's value was depreciated by 62%. At the time of writing, SocialFi tokens were trading at $0.011.
Highly priced performance. Source: DexScreener
Similarly, at the time of market capitalization, there was a significant drop of $32.7 million to $10.5 million from the time-high. Analysts overwhelmed the drop and noted the lack of performance in the Loud market.
“Behind this is some of the issues experienced during the launch and the lack of a clear roadmap for the future of the token,” he said.
Another analyst highlighted that early participants, including those on the whitelist, those who sold the whitelist, and those who purchased the official token at launch, were significantly profitable. Nevertheless, investors who purchased the token just 15 minutes after the opening are mostly faced with losses.
Analysts also revealed that Kite's team had previously issued Token Jones behind Loud. The value of this token has decreased by 99%. This further encouraged concern.
“You don't have to worry about the tokens that one influencer sailed. You need to worry about the tokens that some influencers sailed at the same time. That is, you've compromised.
Meanwhile, Andrei Grachev, managing partner at DWF Labs, also noted the notable user behavior surrounding the project.
“The payouts are certainly interesting, but what's interesting to observe is that people are actually behaving. They literally compete for yields by trying to build influence. There is clearly this hunger for real-time monetization, especially among those who want to maintain their pseudonyms,” Grachev told Beincrypto.
He explained that early defi protocols translated fluidity into flexible incentive mechanisms, and now social fees apply the same concepts to attention. However, Grachev warned that the area is still very new and unstable, and that projects have come out and disappear quickly, and many projects are still under construction.
“I don't think every SocialFi project will do that. But what we're thinking is that the protocol will start embedding these native growth loops that feel more like games and markets than traditional marketing.”
He emphasized that the key challenge is whether these platforms can mature into a permanent system that supports actual on-chain value distribution and community growth. Therefore, it is still unclear how these experimental models develop over time.
