SOFI ignites a bold crypto revolution, combining blockchain-powered remittances, digital asset investments and regulated banking operations to dominate the explosive demand for next-generation financial services.
Financial Services faces a total crypto overhaul as Sophie unleashes a new wave of investment
The surge in encryption is driving aggressive innovation across digital financial platforms and placing the fintech sector for bullish transformation as demand for digital assets accelerates. Digital Financial Services Company Sofi Technologies (NASDAQ: SOFI) announced on June 25th that it will introduce global money transfers powered by blockchain and reintroduce Crypto Investing later this year.
“SOFI announces the first of many planned crypto and blockchain innovations across our products and services. Self-Serve International Money Fransfers, also known as Global Remittances, and Crypto Investing, each will be launched later this year,” the company said. CEO Anthony Noto highlighted the potential for change.
The future of financial services is being reinvented more widely through innovations in crypto, digital assets and blockchain.
“We are accelerating our efforts to provide more choice and more control to our members, such as investing, sending money across borders, or planning for the future. Crypto and blockchain innovations can be passed through each business and capabilities, including purchasing, paying, savings, investing, borrowing, and protection. In the first quarter of 2025, SOFI reported a record net revenue of $772 million and net income of $71 million. Membership increased 34% year-on-year to 10.9 million, with total assets reaching $377.5 billion.
With the new international remittance service, SOFI money members will send funds globally through the blockchain network, converting US dollars into local currency for nearby deposits, while providing full transparency in fees and exchange rates. The feature is intended to disrupt traditional cross-border payments of over $93 billion in 2023 US remittances.
“We are building a future where people can seamlessly send money around the world and have the tools and education to safely use crypto and digital assets to make money right,” Sophie said. In parallel, SOFI restarts crypto investments, allowing users to trade assets such as BTC and ETH. The company explained:
Marking a return to Crypto Investing, SOFI members will be able to buy and sell cryptocurrencies such as Bitcoin and Ethereum later this year.
Planned expansions include providing blockchain infrastructure through stubcoin, staking, crypto-assisted lending, and technology arm Galileo. Following recent guidance from the U.S. Secretary of Currency Office (OCC), Sofi Bank Na currently maintains federal clearance to provide Crypto Custody and Stablecoin Reserve services, uniquely placing SOFIs at the intersection of regulated banks and emerging blockchain innovation.