Tether, the publisher behind the world's largest Stablecoin USDT, is no longer just a crypto-grade, but is becoming a major player in traditional finance, infrastructure and even sports.
–
In its first quarter 2025 proof, Tether listed operating profits of over $1 billion. This was driven primarily by the yield on the US Treasury balloon portfolio. This includes $98.5 billion in Treasury bills, $23 billion in repurchase agreements and other cash equivalents, placing the tether ahead of many sovereign states with US debt holdings.
Certification verified by BDO under regulatory oversight from El Salvadoran shows total assets of $149.3 billion against $143.7 billion in liabilities, supporting $5.6 billion in excess reserves. Stablecoin adoption skyrocketed in the first quarter, with net new issuances and 46 million new wallets $7 billion, and user growth increased by 13%.
“These figures reflect our commitment to transparency and financial resilience,” CEO Paolo Ardoino said, highlighting Tether's role in “distributing Dollar-Backed liquidity to underserved global markets.”
A strategic shift towards real-world assets
Perhaps the best thing to talk about Tether's evolution is the growth of an outside-coded existence. The company has concluded a contract to increase its shares of Adecoagro, a major agribusiness operating in Brazil, Argentina and Uruguay, from 51% to 70%. The $616 million acquisition will allow Tether to control companies specializing in sugar, ethanol, dairy and renewable energy.
Backed by plans to scale production and explore tokenized commodities and carbon credits, the deal shows a pivot towards sustainable, real-world infrastructure. The acquisition was led by reforms to the board, with five tethered-aligned executives playing a key role.
“It's about economic freedom and resilience,” Aldoino pointed out. “We are using decentralized finances to empower people and invest in sectors that strengthen our economy.”
Tether CEO Paolo Aldoino
Gold-backed Xau wins the ground
In addition to the US Treasury Department, Tether's reserve strategy is currently supported by increased gold allocations. The Xau₮ token, which is imposed on physical gold, won a market capitalization of $770 million in the first quarter, with 246,523 tokens being supported by over 7.7 tons of gold in the circulation.
The company released its first-ever XAU USD ₮ Report, informing us of its long-term diversification into tangible inflation-resistant assets. Xau aims to serve as a hedge for investors who pay attention to currency instability and rising interest rates.
Building a sports empire
Tether also increased its shares in Juventus Football Club to over 10%, up from 8.2% earlier this year. The move is 50 million euros, and Tether will become one of the club's biggest shareholders. Ardoino suggests potential sponsorship and further capital injections, backed by $13.7 billion in profits in 2024.
This investment is more than branding play. It coincides with the broader strategy of entering Tether's culturally relevant sectors.
With Q1 2025 currently in the book, Tether is rewriting its role in the global financial system. Between record profits, deepening real-world investments, and cultural footholds like Juventus, the company has evolved from a Stablecoin issuer to a diverse financial powerhouse.
With digital dollars, gold tokens, sustainable agriculture, Tether has placed a big bet on the future where blockchain bridges traditional markets, real assets and everyday life.
