TomaTok, a “blockchain messenger” that allows users to chat and manage cryptocurrencies in one app, just signed a major deal with Aylab. This collaboration will give TomaTok access to one of Web3's most effective growth engines. Aylab's track record has helped blockchain projects reach millions of users and generate massive on-chain activity.
Bringing blockchain messaging to the mainstream
TomaTok, a blockchain DeFi messenger developed by NEEDSPERSAND Co., Ltd., is gradually gaining recognition as an innovative communication app that combines both messaging functionality with cryptocurrency asset management and AI-driven features. The platform currently serves users in over 120 countries and offers real-time translated chat services, in-house gaming experiences, and seamless integration with blockchain gaming services.
To introduce blockchain technology and cryptocurrency management to the general public, Messenger embeds tools into the chat interface that people already use. This strategy reduces the friction of Web3 adoption by allowing users to manage their digital assets, securely communicate, and participate in the blockchain gaming ecosystem from a single app.
The timing of this partnership is interesting, especially considering the current state of Web3 messaging. While some platforms, such as Telegram, have added blockchain functionality via Open Network (TON), single blockchain messengers have been very niche. TomaTok's collaboration with Aylab is a significant signal towards changing this dynamic by leveraging an infrastructure with proven growth.
Aylab’s track record in growing Web3
Powered by Aylab Ads, a powerhouse in the Web3 marketing ecosystem, Aylab connects over 500 decentralized applications through its ad network. The platform's patented technology, Aylab Traffic Loop (ATL), has repeatedly delivered high-quality user acquisition at scale for numerous blockchain projects.
What sets Aylab apart from traditional marketing platforms is our AI-powered programmatic advertising infrastructure. It is an automated system that facilitates campaign management and is optimized for Web3-specific metrics such as wallet connections and on-chain transactions. This platform has been particularly useful in helping various projects overcome the unique challenges associated with Web3 user acquisition. In this environment, traditional metrics like clicks and impressions are less important than actual wallet engagement and transaction volume.
Strategic synergies and market expansion
This partnership will help build exciting strategic advantages for both platforms. TomaTok has a unique opportunity to leverage Aylab's vast advertising network as a direct channel and connect with a crypto-savvy audience who are confident in blockchain technology and comfortable working with digital assets. This targeted approach is designed to achieve greater efficiency than broad marketing campaigns aimed at consumers.
Aylab offers cutting-edge audience targeting capabilities that effectively identify users who are most likely to interact with blockchain messaging services. Driven by advanced AI analytics, the platform’s audience segmentation capabilities can identify individuals based on their on-chain behavior, wallet holdings, and engagement patterns across various decentralized applications.
Experts in the field point out that a powerful blockchain messaging platform could play a key role in establishing a broader Web3 ecosystem. As decentralized finance, analytical NFTs, and blockchain gaming are still on the rise, the demand for secure communication tools integrated with blockchain is becoming increasingly evident. By combining messaging, asset management, and gaming capabilities, TomaTok is positioned to capture multiple use cases at once.
conclusion
The partnership between TomaTok and Aylab is an important milestone in the development of blockchain messaging. This brings further sophistication to growth strategies under the Web3 ecosystem. By combining TomaTok's innovative messenger platform with Aylab's proven user acquisition capabilities. With this partnership, blockchain messaging could become a regular feature of the decentralized internet.
